While most record labels are focused on quick publicity stunts and fast cash—one newcomer is banking on authenticity and hard work to become a household name.
The music venture out of rural Virginia has caught the attention of celebrities like Drake’s father, Dennis Graham, the OVO team, Chris Brown, Bobby Shmurda, and world famous streamer Kai Cenat.
Dardan Bela, founder of 1331 Recordz is shaking up people’s perception of the music industry, creating a business with the impact of a social movement.
Bela is dedicated to empowering rising artists with industry-grade resources and high-quality productions, replacing clout-chasing with a genuine focus on talent and music.
“We’re connecting artists with essential resources,” Bela said in a statement.
“We provide a recording space that feels like home, supporting talent and creativity every step of the way.
“We’re driven by a commitment to opportunity and authenticity.”
Artists working with the indie label include SiHow the Doctor and Scoota.
The name 1331 Recordz pays homage to where Bela comes from—Virginia—an often overlooked state that was home to music legends like Pharrell and Missy Elliott, as well as new talent like Shaboozey.
“The reason we’re called 1331 is because Virginia is one of the first 13 states. California is the 31st state—and we represent music coast to coast from 13 to 31,” Bela explained.
Bela’s vision to set his music label apart from the rest came when he took a firm stance on anti-violence.
The music mogul even went as far as to call out industry figures who seemed dead-set on promoting violence rather than empowering the people.
“I’m not here for that,” he said firmly. “I don’t want to see my label’s name tied to violence. I want to create a space where artists can thrive without selling out to negativity.”
Bela’s approach is clearly working, with 1331 Recordz making waves in Miami’s underground music scene, where he is now based.
He’s even produced his own music, refusing to be defined by a singular genre. His sounds combine hip hop, R&B, electronica, and more—staying true to his pledge to keep it real.
The artist, whose family fled war-torn Kosovo, isn’t only focused on music; he is devoted to spreading his message of positivity and empowerment beyond the U.S. Mainland.
“I want to give back to my roots,” he said. “One day, I want to build studios, schools—whatever it takes to support young creatives back home.”
