YouTube sensation MrBeast, whose real name is Jimmy Donaldson, has revealed an unconventional plan to keep his channel active even after his death. The 26-year-old content creator, known for his extravagant stunts and generous giveaways, shared his “crazy” strategy during an appearance on Logan Paul’s “Impaulsive” podcast.
Donaldson, whose channel boasts a staggering 381 million subscribers and reportedly earns him $3 million annually, has pre-recorded a series of videos to be released posthumously. “I have a bunch of videos pre-filmed so my channel can keep uploading,” he explained.
The YouTube star has prepared 15 videos for his team to publish after his passing. However, he admitted these were filmed when he was “much younger” and might need to be “re-filmed” before their eventual release.
In a touch of dark humor, Donaldson revealed that these videos include jokes acknowledging his deceased status. “In the videos, I made jokes like ‘I’m probably in a coffin right now just chilling, don’t feel bad for me, I’m dead,'” he said.
The North Carolina-based creator’s plan involves a strategic release of these videos:
- The first video would be titled “My Last Video.”
- Subsequent videos would be uploaded monthly, surprising viewers who thought the channel had ended.
- This process would continue until all pre-recorded content is exhausted.
Donaldson’s posthumous content strategy came up during a discussion about fellow YouTuber Nikocado Avocado, who recently revealed a secret weight loss journey masked by uploading old videos.
While the topic may seem morbid, it underscores the forward-thinking approach of modern content creators in preserving their digital legacy. MrBeast, who began his YouTube journey in 2012, has become known for his high-production challenge videos and philanthropy. His most viewed video, a real-life recreation of Netflix’s “Squid Game,” has amassed over 656 million views.
As digital platforms continue to evolve, MrBeast’s posthumous content plan raises intriguing questions about the future of online personas and the longevity of digital content in the age of social media.
