FOR IMMEDIATE RELEASE
Contact: SiahLaw
**LOS ANGELES, CA** — [November 2024] — In an exciting development, Th’ Merchants Bite, the distinctive clothing brand founded in 2020, announces the launch of its new online store and upcoming collection expansion. Moreover, the brand, created by partners SiahLaw and Randy Seymour, combines streetwear aesthetics with their music industry roots, featuring their signature bird-in-triangle logo shared with their record company.
“Our transition to an online-only model represents our commitment to accessibility and customer convenience,” says Siah Law, co-founder of Th’ Merchants Bite. “Additionally, we’re excited to reach more customers through our digital storefront while maintaining the unique identity that sets our brand apart.”
Currently, the brand features two distinct lines:
Bite Girl: A women’s collection featuring the upcoming “Life Goddess” hoodie
Bite Boys: A men’s collection introducing the “Lifeguard” hoodie
Furthermore, the name “Bite,” cleverly derived from the combination of “bird” and “triangle,” reflects the brand’s innovative approach to naming and design. Consequently, this creative wordplay extends throughout their collections, giving each piece its own distinctive identity.
“We envision Th’ Merchants Bite growing to rival the scale of major artist merchandise lines,” says Randy Seymour, co-founder. “Although we’re taking a measured approach to growth, our ambition is to build a brand that resonates with customers who appreciate the intersection of music and fashion.”
As part of this expansion, the new website will showcase both current offerings and upcoming releases, providing customers with a seamless shopping experience and preview of future collections.
**About Th’ Merchants Bite**
Since its founding in 2020, Th’ Merchants Bite has established itself as a lifestyle clothing brand that bridges music and fashion through distinctive designs and quality apparel. Notably, the brand’s signature bird-in-triangle logo symbolizes its connection to its record company roots while carving out its own identity in the fashion world.
For more information and to shop the collections, visit https://www.birdintrianglex.com/home.
