A spiritual calling during the COVID lockdown has changed one young man’s philosophy on life and showing everyday love to strangers.
He is committed to “blessing” random run-ins and promoting a positive message—all while going absolutely viral.
“My whole purpose is to find people who need a second chance,” Neenib Youkana, 24,told Bleed Magazine. “And then my audience comes together to bless them.”
One standout experience for Youkana was surprising Camilla, a 7-year-old battling neuroblastoma, with $500 and a dream trip to watch AC Milan play against Barcelona.
Camilla’s initial reaction? “She said she was going to use the money to help her family,” Youkana recalled. “That blew me away. Most kids would buy toys. But it shows how much they were struggling.”
It was truly a lucky day for the little girl when soccer legend Zlatan Ibrahimović unexpectedly showed up and kicked around a ball with Camilla on the field.
“It wasn’t planned—it felt like a miracle,” Youkana of Los Angeles said.
Youkana credits his roots in Mesopotamia for his viral success on YouTube and other social media platforms where his content is shared.
He is proud of his Assyrian heritage and speaks Aramaic—once the lingua franca of the Middle East and the language of Jesus.
“Sharing my culture is important to me,” he said. “It honors my ancestors and keeps our history alive.”
Youkana has plans to go even further, taking on long-form content and larger-scale projects, including trips across the United States and can’t-miss collaborations—and his team said they’re just getting started.
“We’ve got huge giveaways coming,” he said. “It’s about building community—and blessing people on a whole new level.”
Youkana aims to be a role model, telling Bleed Magazine that he looks to soccer icon Cristiano Ronaldo as an inspiration for his discipline and being family-oriented.
He also shared advice for aspiring content creators who also want to “bless” strangers on camera.
“Don’t focus on the video. Focus on the person. Help first, film second,” Youkana advised.
Youkana also quipped back at those who look down upon filming charitable acts that draw in thousands of views.
“If even one person is inspired to help a stranger after watching my video, then I’ve done my job.” Youkana said.
